Web Privacy Policy

Web privacy policy to be provided pursuant to Art. 13, EU Reg. 2016/679 (GDPR)

Identity and contact information for data controller 

The Data Controller is Italian Wine Brands S.p.A., with registered office in Viale Abruzzi, 94 – 20131 Milan and VAT number 08851780968 (hereinafter also “Italian Wine Brands”, “IWB” or “the Data Controller”).

A Data Protection Officer (DPO) is also in place and can be contacted by writing to the email address privacy@italianwinebrands.it. 

A complete and up-to-date list of the Data Protection Officers appointed by our company can be obtained by sending a written request by e-mail to privacy-office@italianwinebrands.it, or by registered letter.

Category of personal data, purpose of processing, legal basis


The computer systems and software procedures that operate the site acquire certain personal data that is implicitly transferable in the use of Internet communication protocols. Although this information is not collected to be associated with identified users, it could, by its very nature, through processing and association with data held by third parties, allow users to be identified.

This data category includes the IP addresses or domain names of the computers used by users connecting to the site, the Uniform Resource Identifier (URI) notation addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numeric code indicating the status of the response given by the server (successful). , error, etc.) and other parameters related to the operating system as well as the User’s IT environment. 

This data is utilized for the purpose of obtaining anonymous statistical information about use of the site and to check the site’s proper functioning. The data could also be used to ascertain liability in case of computer crimes against the site.

The processing takes place in pursuit of the Data Controller’s legitimate interest in ensuring the correct functioning of the site (art.6, 1 co.,lit. f) GDPR.


Cookies are short fragments of text (letters and/or numbers) that allow the web server to store information on the client (the browser). The information can be used during an ongoing visit to the site (session cookies) or a day, or several days later (persistent cookies).

Cookies are stored by the individual browser on the specific device used (computer, tablet, smartphone), according to the User’s preferences.

This site uses different types of cookies:

  • Strictly necessary cookies help to make a website usable by enabling basic functions such as page navigation and access to the protected areas of the site. The website cannot function properly without these cookies (art. 6, 1 co., lit. f) GDPR).
  • Preference cookies allow a website to recall information that influences how the site behaves or presents itself, such as the preferred language or region in which the user is located (art. 6, 1 co., lit. a) GDPR).
  • Statistical cookies help website managers understand how visitors interact with sites by collecting and transmitting information anonymously (art. 6, 1 co., lit. a) GDPR).


While browsing, in some parts of the Site, a contact form may be inserted for requesting information and materials, subscribing to a newsletter or to an event organised by the Contractors. The data collected will be used to respond to requests (art.6, 1 co., lett. b) GDPR. Furthermore, any e-mail sent to the addresses indicated on this website entails the subsequent acquisition of the sender’s address, which is necessary to respond to requests, as well as any other personal data included in the message. The data collected may also be used for the creation of an archive for the purpose of sending e-mails of future proposals or initiatives of the Contractors on the basis of a legitimate interest (art.6, 1 co., lett. f) GDPR.

Length of time data is stored 

Navigation data is stored for short periods of time, with the exception of any extensions related to investigation activities or for the assessment of liability in case of hypothetical computer crimes against the site. Cookies are stored according to the “Declaration of Cookies”, accessible from the link provided on the home page of https://www.italianwinebrands.it/. Data collected through contact  forms or received by email will be kept for as long as necessary to fully respond to requests.

Data processing

Personal data is processed by the Data Controller in predominantly electronic ways: it is stored on servers within the controller’s corporate management system  and/or third-party companies appointed and duly appointed as Data Processors. Appropriate security measures are observed to prevent data loss or alteration (including accidental), unlawful or incorrect uses and unauthorized access.

Scope of data communication

Where appropriate, and in accordance with applicable laws and requirements, we may transmit your personal data in various ways and for various reasons to the following categories of end-users:

  • External service providers acting on our behalf (including external consultants, business partners and professionals, IT consultants and technical support personnel who carry out audits and development activities on our IT systems);
  • External providers of IT services and data analysis, as well as ADV and social digital marketing services acting as our external managers, who have been appointed as such on the basis of art.28 GDPR, or autonomous owners.

Place of processing and transfer of data in non-EU countries

Processing, including storage, of personal data takes place on servers owned by the owner and/or third-party companies in charge, and duly appointed as data processors, located within the European Union. However, personal data may be transferred to third countries, mainly for analysis and  digital and  social  marketing services, or to social networks platforms. Such transfers are carried out in accordance with the contractual clauses referred to in the Decision of the European Commission of 5 February 2010 for the transfer of personal data to managers located in third countries, in compliance with the requirements of art. 46, GDPR and, where applicable for compliance with contractual obligations of which it is part of the interested party, in compliance with the provisions ofart. 49, paragraph 1, point b), GDPR.

Rights of data subjects pursuant to Articles 15 to 22, GDPR 

By writing to the Data Controller at the postal address IWB S.p.A., Viale Abruzzi, 94 – 20131 Milan or at the e-mail address privacy@italianwinebrands.it, a data subject can exercise the rights to: access (art.15, GDPR), rectification (art.16, GDPR), cancellation (art.17, GDPR), limitation of processing (art.18, GDPR), notification in case of correction or cancellation (art.19, GDPR), data portability (art.20, GDPR), withdrawal of consent, opposition to processing (art.21, GDPR) for legitimate reasons or for sending marketing and direct sales communications, even limited to one or more modes of contact (e.g. by post and/or e-mail and/or telephone), as well as to oppose profiling (art.22, GDPR) if connected to direct marketing. At any time, the data subject may request a complete and up-to-date list of data controllers and third parties to whom personal data may be disclosed.

Complaint to the Supervisory Authority

The data subject has the right to lodge a complaint with the Supervisory Authority, which in Italy is the Guarantor for the Protection of Personal Data – Piazza Venezia 11, 00187 Rome (RM)– www.garanteprivacy.it, sending emails to protocollo@pec.gpdp.it, using the form available on the Authority’s website.

Data Protection Officer

The Data Protection Officer can be contacted at dpoiwb@italianwinebrands.it for information on data processing.

Consent Except when it is strictly necessary for the operation of the website’s web pages, the data subject can withdraw consent to the use of Cookies at any time through the Declaration of Cookies, available on the homepage of the site.