IWB: new gift idea for the UK market

Our Christmas Gift Box contains a bottle of Oroperla Vintage Rosé Sparkling Wine, which recently received an award at the Berliner Wein Trophy event.

Milan, 10 December 2019 – Italy’s leading wine producer and multi-channel distribution group, Italian Wine Brands, has launched a Christmas Gift Box for the UK market to celebrate festive season in style.

The Oroperla Christmas Gift Box (a premium IWB “bubbles” brand) contains a bottle of Vintage Rosé Sparkling Wine ( https://www.oroperla.eu/piacere/ ), which boasts a very fine and persistent perlage. The IWB Christmas Box has been available for purchase at a well-known British retail chain since the end of November.

The 2018 vintage was awarded a gold medal at the Berliner Wein Trophy contest, one of the most prestigious international wine competitions in the world.

Alessandro Mutinelli, CEO Italian Wine Brands – “Quality and packaging are key factors for our customers in the United Kingdom, where the wine market is both fairly sizeable and valuable. We have therefore decided to include the Oroperla Rosè in our Christmas Gift Box this year. It’s a highquality product that has recently won some important awards. Our Christmas Gift Box is a tasteful present and a great way to strengthen passion for quality Italian wines in the United Kingdom.”