IWB launches the Beersmeup advent calendar

24 Italian craft beers to celebrate Christmas

Milan, 8 November 2019 – Italy’s leading wine producer and multi-channel distribution group, Italian Wine Brands, is expanding its product range and launching a new Christmas gift. IWB is introducing the wine and food industry to the first ever Italian craft beer advent calendar in collaboration with Beersmeup.

The Italian craft beer scene is booming thanks to the establishment of numerous independent production companies. After screening a wide range of products, www.beersmeup.com creates a detailed catalogue for people on the lookout for quality beers that can be difficult to find through traditional channels.

The advent calendar – available to purchase on the Beersmeup.com website – features 24 bottles of beer from selected Italian microbreweries for every day of the month from 1 December to Christmas Eve. Those in possession of the calendar can flick through a detailed Beersmeup catalogue while enjoying a flavoursome Optimacraft or Break Free beer. This is a somewhat unconventional gift idea and a great way to find out more about Italian craft beer, an industry that IWB hopes to embrace and transform into an important opportunity for growth.