IWB launches its exclusive Winemaker’s Choice range

Milan, October 23, 2019 – Italy’s leading wine producer and multi-channel distribution group, Italian Wine Brands, is launching its exclusive Winemaker’s Choice range.

Following the sector’s recent international success, IWB is launching four new labels produced by the Group’s wine makers: two complimentary red wines (Andrea Red Wine and Andrea Vintage Red Wine), a white wine with strong personality (Loris White Wine) and a rosé that has proven very popular among consumers (Loris Rosé Wine).

Winemaker’s Choice has made some significant sales of late, which is testament to the company’s successful marketing strategies. Giordano Vini’s extensive own-brand wine catalogue includes a number of labels that have received considerable praise in Europe over the past few years, and Winemaker’s Choice is a timely and effective move to intercept this market.

Andrea Red Wine – among the four labels included in the range – is one of Giordano’s best-selling wines of 2019.

The Winemaker’s Choice range is available to end consumers on www.giordanovini.it.