“IWB” expands to South America

Milan, October 10, 2019 – Italian Wine Brands, one of the largest Italian winery groups with multichannel production and distribution of privately owned labels, has decided to extend its area of influence to Latin America and the Caribbean countries through its subsidiary Provinco Italia SpA.

A resident manager from the industry was appointed to oversee this territory, with the role of business developer.

The markets expressing most interest for Italian wine in that geographic area are the Brazilian and Mexican markets. The brands with most potential for these markets have already been identified in the vast portfolio of IWB products.

Starting from the upcoming month of December, Grande Alberone brand products will be distributed in Brazil through the largest e-commerce website https://www.evino.com.br.