Poggio del Concone: IWB launches a new tuscan wine label

Milan, 17 October 2019 – Italy’s leading wine producer and multi-channel distribution group, Italian Wine Brands, is launching its new Poggio del Concone wine label on European markets this October.

The product will initially be launched on Swiss and German markets, with plans to make it available to Italian consumers via www.svinando.com, the IWB Group website.

The Poggio del Concone label was created from a 2018 harvest of Sangiovese, Merlot and Cabernet Sauvignon grapes carefully selected by the IWB wine-making team. Following the winemaking process, the product was further refined in barrels before being bottled in September. The label has already received a 98-point rating from Luca Maroni and will be marketed in the Group’s premium range.

A 2018 limited edition label is also due to be released in spring 2020, with plans to market it as IWB’s flagship Tuscan wine label.