Poggio del Concone: IWB bringt neues Etikett für toskanischen Wein auf den Markt

Milan, 17 October 2019 – Italy’s leading wine producer and multi-channel distribution group, Italian Wine Brands, is launching its new wine label, Poggio del Concone, on the European market this October.

The product will initially be introduced to the Swiss and German markets, with plans to make it available to Italian consumers via www.svinando.com, the IWB Group website.

The Poggio del Concone label was made from a 2018 harvest of Sangiovese, Merlot and Cabernet Sauvignon grapes, carefully selected by the IWB winemaking team. After the winemaking process, the product was further refined in barrels before being bottled in September. The label has already been awarded 98 points by Luca Maroni and is marketed in the group’s premium range.

A limited edition label for 2018 is also to be released in spring 2020 and will be marketed as the flagship label for IWB’s Tuscan wines.