{"id":8037,"date":"2019-11-08T15:06:00","date_gmt":"2019-11-08T14:06:00","guid":{"rendered":"https:\/\/www.italianwinebrands.it\/uncategorized\/iwb-lancia-il-calendario-dellavvento-beersmeup\/"},"modified":"2025-02-26T15:10:12","modified_gmt":"2025-02-26T14:10:12","slug":"iwb-launches-the-beersmeup-advent-calendar","status":"publish","type":"post","link":"https:\/\/www.italianwinebrands.it\/en\/newsroom-en\/iwb-launches-the-beersmeup-advent-calendar\/","title":{"rendered":"IWB launches the Beersmeup advent calendar"},"content":{"rendered":"\n<p><strong>24 Italian craft beers to celebrate Christmas<\/strong><\/p>\n\n\n\n<p>Milan, 8 November 2019 &#8211; Italy\u2019s leading wine producer and multi-channel distribution group, Italian Wine Brands, is expanding its product range and launching a new Christmas gift. IWB is introducing the wine and food industry to the first ever Italian craft beer advent calendar in collaboration with Beersmeup.<\/p>\n\n\n\n<p>The Italian craft beer scene is booming thanks to the establishment of numerous independent production companies. After screening a wide range of products, www.beersmeup.com creates a detailed catalogue for people on the lookout for quality beers that can be difficult to find through traditional channels.<\/p>\n\n\n\n<p>The advent calendar \u2013 available to purchase on the Beersmeup.com website \u2013 features 24 bottles of beer from selected Italian microbreweries for every day of the month from 1 December to Christmas Eve. Those in possession of the calendar can flick through a detailed Beersmeup catalogue while enjoying a flavoursome Optimacraft or Break Free beer. This is a somewhat unconventional gift idea and a great way to find out more about Italian craft beer, an industry that IWB hopes to embrace and transform into an important opportunity for growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>24 Italian craft beers to celebrate Christmas Milan, 8 November 2019 &#8211; Italy\u2019s leading wine producer and multi-channel distribution group, Italian Wine Brands, is expanding its product range and launching a new Christmas gift. IWB is introducing the wine and food industry to the first ever Italian craft beer advent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":""},"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IWB launches the Beersmeup advent calendar - Italian Wine Brands<\/title>\n<meta name=\"description\" content=\"24 Italian craft beers to celebrate Christmas Milan, 8 November 2019 - Italy\u2019s leading wine producer and multi-channel distribution group, Italian Wine\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italianwinebrands.it\/de\/newsroom-de\/iwb-bringt-den-beersmeup-adventskalender-auf-den-markt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IWB launches the Beersmeup advent calendar - 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